sales
Lesson 1:
The Selling with Gamma Framework
SELLING WITH GAMMA
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AI has exploded into sales, and we're all trying to figure out the same thing: How do we use AI to actually close more deals? And how do we do it without churning out generic garbage?
Because nobody wants to send or receive AI generated junk. But we also don't wanna spend five hours building a proposal deck from scratch every time we talk to a qualified lead. So  here's the question we tackle in this course.
How do you use AI to move faster without losing the human touch that actually wins deals?
We're gonna introduce you to a proven framework that does exactly that.
Why proposals get stuck
Think about a typical sales process: prospecting, discovery, proposal, negotiation, close.
Across industries, people say the same thing: the proposal stage is where momentum slows down.
And it isn’t because the product is wrong or the pricing is off. It’s because creating a compelling, personalized proposal takes forever.
The old workflow looked something like this:
  • You finish a 45-minute discovery call and end up with notes scattered across a CRM, a Google Doc, a Slack thread, and maybe a few scribbles on a notepad.
  • Then you open PowerPoint, dig up your “template,” and begin the three-hour ritual of pixel-moving and copy-pasting.
  • You search through emails for pricing details.
  • You fix alignment issues that mysteriously appeared on slide 12.
  • You replace the logo you somehow used incorrectly.
Eventually, the proposal looks decent. But it took all afternoon and still feels a little generic.
How Gamma helps
If you’re here, you already know there’s a better way.
Gamma now has millions of users, and one of the most common use cases is sales proposals. That’s because Gamma solves the two problems that have defined proposal creation for years: speed and personalization.
In the old world, these worked against each other—you could build something fast, or you could build something tailored, but rarely both.
Gamma changes that. It can generate a first draft in under two minutes, and it can pull in context from calls, emails, and notes so your proposal speaks directly to the prospect’s needs.
Here’s what that looks like in practice.
A simple example
Say you’re selling a project management platform to a 50-person marketing agency. On your discovery call, they mention:
  • Their team uses three different tools that don’t sync
  • They lose billable hours every week
  • They need something easy for their team to adopt
  • Their budget is around $5K per year
Before Gamma, you’d update a generic deck by hand, trying to remember what they said while hunting for the right screenshots and pricing table.
With Gamma, you paste your discovery notes, pick your proposal template, and let the AI structure a deck around their real problems: scattered tools, lost revenue, ease of adoption.
Two minutes later, you’re reviewing a first draft. Five minutes later, it’s polished and ready to send—with a level of personalization that makes the prospect think, They actually listened.
The framework this course teaches
Everything in this course comes back to a simple three-part system.
1. Template
This is your repeatable structure—the bones of every proposal. These are the sections that show up every time: the problem, the solution, pricing, next steps.
Once you build a library of strong templates, you’ll never start from scratch again. You’ll remix and refine instead of reinventing.
2. Context
This is the piece most people miss. The gold from your discovery calls, emails, objections, goals, CRM notes—everything that makes a proposal feel like it was built for one person, not for a category.
AI makes this part faster and more accurate. Instead of manually copying notes from six places, Gamma pulls in: • Pain points • Goals • Budget • Objections • Desired timeline
The proposal starts shaping itself around their story.
3. Brand
Every proposal should look like it came from the same company that produced your website and your product demo. With Gamma Themes, that consistency becomes automatic.
No designer required. No last-minute touch-ups.
Think of the process like putting together a puzzle:
  • You have a repeatable structure (your templates).
  • You have a consistent visual identity (your brand/theme).
  • You have unique prospect context (your discovery insights).
When all three snap together, you get high-quality proposals that feel handcrafted—only created in a fraction of the time.
What to expect in this course
By the end of this course, you’ll know how to:
  • Build a library of high-converting sales templates
  • Remix top-performing proposals so the quality improves over time
  • Pull in context from discovery calls to transform messy notes into clear narratives
  • Use Gamma Themes to keep everything on brand
  • Send personalized proposals faster, without sacrificing quality
Next up: Templates—how to build a reusable library you can rely on for every deal.
See you in the next chapter.
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